Monday, December 3, 2012
American E-Liquid Store covers the bases
As an electronic cigarette manufacturer and distributor, the American E-Liquid Store is going a long way toward satisfying its customers with a variety of products.
While focusing on electronic cigarette liquid as its name suggests, American E-Liquid Store also provides customers and suppliers with batteries, chargers and other accessories. With a strong online e-commerce presence and some retail product supply support, American E-Liquid Store seeks to combine high quality products with a variety of more than 40 flavored e-liquids.
American E-Liquid Store prides itself on customer service and versatility in providing an ever-changing selection of e-liquid flavors.
“We have a lot of products and hardware, but the liquid and flavors are our bread and butter,” American E-Liquid Store Chief Marketing Officer Kyle Danowski said during a recent site visit with E Cig Werks. “We have a diverse line because flavors can be pretty subjective. Customer service is also a pillar of our business.”
Operating out of a relatively small location with offices and laboratories in Wauwatosa, Wis., just west of Milwaukee, American E-Liquid Store sells its products mostly in North America, but also worldwide.
Some of the more exotic American E-Liquid Store Flavors include Cheesecake, Champagne, Djarum Black Clove and HavanaX, American E-Liquid Store also provides more traditional flavors like Tobacco, Menthol, Chocolate and Vanilla. Liquid bottles range in sizes from 15 mL to 60 mL with prices from $9.99 to $29.99 with options for nicotine and base liquid levels.
While marketing the creativity of some of those exotic e-liquid flavors, American E-Liquid Store maintains a commitment to its customers with a straight-forward no-nonsense website at www.amercianeliquidstore.com and a 100 percent money back satisfaction guarantee. In addition, American E-Liquid Store adheres to ISO industry recognized standards for quality and operations, as well as Food & Drug Administration (FDA) current good manufacturing practices for pharmaceuticals.
“We take the time and make the efforts to keep improving our products, services and facilities,” Danowski said. “We do lots of testing and so our quality management system is ISO certified and approved, and continuously improving often above and beyond what is required.”
Other American E-Liquid Store products include eCigarette kits ranging from $19.99 rechargeables to $84.99 premium kits. Batteries, charges, atomizers, cartomizers also come in various styles and options, as well as accessories like cases, adapters, drip tips and do-it-yourself kits.
These options allow American E-Liquid Store to sell to a variety of customers whether they want to take more time to enjoy the e-cigarette experience or whether they want more convenience.
American E-Liquid Store started just over three years ago and markets mainly online. The company is also increasing its social media presence on Facebook and Twitter, and getting out meeting customers at local vaping events in the community, according to Dan Bartholow, American E-Liquid Store. “We fly under the radar a little bit,” Bartholow said. “We’re a growing company, but like to remember that we started small.”
Both Danowski and Bartholow see only a positive future for the electronic cigarette and vaping markets. “There are lots of products and brands available, but the message of what electronic cigarettes can do and how they work is really getting out there now,” Danowski said. “You get the whole experience of smoking, but without really smoking, and it costs less.”
Bartholow also believes that electronic cigarettes are moving toward increase acceptance. “You’re seeing more people using them (e-cigs) in social situations,” he said. “It will just pick up in the near future as you see more marketing to the general public.”
American E-Liquid Store sees and hears the direct results and benefits of their products from customers. “We get hundreds of calls about various things,” Danowski said, “Most of them are positive and many of them say it’s helped the quit smoking tobacco and saved them money. There’s definitely a sense of accomplishment and achievement there.”